Author name: Antonio Chiconi

personal branding

Personal Branding: Alone, Hyperconnected, and For Sale

The New Social Trap The LinkedIn Prophecy: A Future of Solitary Workers Reid Hoffman, co-founder of LinkedIn, recently predicted that the traditional 9-to-5 work schedule might become obsolete by 2034, and that by then we will all be—or should be—self-employed. For him, and for many other digital neoliberal prophets, this isn’t a threat, but an

Personal Branding: Alone, Hyperconnected, and For Sale Read More »

Divide et Impera

Divide et Impera in the Workplace: Why We Promote Incompetence (and HR Doesn’t Help)

The Workplace as an Arena, Not a Team Have you ever wondered why promotions in companies often seem to defy all logic? Why do we end up working under managers who not only fail to lead a team but seem more focused on protecting their position rather than making things work? The answer is simple:

Divide et Impera in the Workplace: Why We Promote Incompetence (and HR Doesn’t Help) Read More »

customer experience

People at the Center? Only When It’s Convenient

There is a phrase we hear everywhere these days: “the customer is at the center.” Restaurants, hotels, big brands, tech companies, even banks say it. But scratch the surface, and it’s often just marketing. In reality, customers remain just numbers, managed through rigid procedures and automation that feel anything but personal. The same thing happens

People at the Center? Only When It’s Convenient Read More »

Scroll to Top